Iceland, Harborne, Birmingham - 18th January 2014

Today, I decided to head over to Harborne and to head to a supermarket. I thought I would do my first review on Iceland


So, what is it like? The criteria is as follows.

1. Clean - yes, in general.
2. Friendly staff - yes! They packed bags for me without asking, and it was something I appreciated as the bags weren't too heavy!
3. Aisle width - three trolleys can be fitted in (just) so it's okay.
4. Everything I was looking for was in stock - generally okay, there was a good range of fresh fruit, veg, meat, bread and milk. Sadly no clotted cream so it's not Churchcentral Forward friendly.
5. Extras: pharmacy/opticians/specialist food/petrol station - No, it's too small.
6. Fresh produce with long sell-by dates - Yes! And it's got frozen food with even longer sell-by dates.
7. Opening Hours - 8am to 7pm Mon to Sat. 10am to 4pm Sun. Not bad for a supermarket situated in a town centre.
8. Speed of till-processing - fast and efficient since they pack bags for you.
9. Self-service tills available - no
10. Parking facilities - no car park available so I parked in a different street.
11. Value for money - yes, many discounts and things are generally cheap here. However, you do need to be aware that some products can be more expensive than the big four supermarkets.
12. Organic produce - don't think so!
13. Cash machine or cash back - no, and probably yes - I paid by cash though!
14. Pedestrian access - yes and step-free.

Overall, it's a good supermarket for its size. Quite a lot of locals and international students go there to shop.

Rating? 6 out of 10